Toyota Unveils New Slogan: “Drive a Toyota. You’ll Never Stop.”
Hopes to Reverse Public Relations Setbacks
Company spokesman Hiroshi Kyosuke said that the slogan was chosen after the company considered several others, including “Toyota Puts the Pedal to the Metal. And Keeps it There.”
Mr. Kyosuke said that the company considered, but then abandoned, the slogan, “Toyota. The Last Car You’ll Ever Drive.”
(The Borowitz Report)
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