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Chrysler Loves Motown
Given Chrysler’s “Imported
From Detroit” tagline, we’re surprised this didn’t
happen sooner — but, since “Motown: The Musical” is about to
launch on Broadway, now apparently is the time to launch the
new 2013 Chrysler 300 Motown Edition.
While it’s arguable that the SRT Viper or Jeep Grand Cherokee would be better models to spawn Motown-themed special editions (both are actually built in Detroit; the 300 is assembled in Ontario), the 300 does serve as a large and luxurious canvas for a series of interior and exterior tweaks.
The Motown 300 starts with a stock 300, with the 3.6-liter Pentastar V-6 (292 hp) mated to Chrysler’s eight-speed automatic transmission. The car is available in four colors — bright white, gloss black, deep cherry red, and a new hue, jazz blue — and sits atop four 20-inch polished aluminum wheels. The gleaming wheels match the grille, with its seven horizontal chrome blades, and other chrome trim pieces on the front and rear fascias, rear-view mirror caps, exterior window trim, and door handles. The front quarter panels are emblazoned with Motown badges, lest anyone forget which edition 300 you’re driving.
Inside, the Motown
300 shows off a white and black color scheme: the interior
is primarily trimmed in black, but highlighted with black
olive ash wood trim, black soft touch material on the
dashboard and doors, and piano black accents on the center
stack and steering wheel. The seats, on the other hand, are
upholstered in pearl white Nappa leather, and feature black
piping and stripes.
A music-themed special edition car would be nothing without a little music, so Chrysler product planners gave the Motown 300 the Beats Audio sound system — complete with 10 speakers and two subwoofers — and included an SD card pre-loaded with 100 popular Motown songs on it. The whole system is controlled, of course, by Chrysler’s Uconnect 8.4-inch touchscreen display.
The Motown 300 goes on sale next spring at a starting price of $33,990 (including destination charges). Chrysler will also launch a new advertising campaign for the Motown 300 featuring — who else? –Motown Records founder Berry Gordy. Motown: the Musical, in the meantime, begins previews at Broadway’s Lunt-Fontanne Theatre on March 11, 2013.
Source: Chrysler
While it’s arguable that the SRT Viper or Jeep Grand Cherokee would be better models to spawn Motown-themed special editions (both are actually built in Detroit; the 300 is assembled in Ontario), the 300 does serve as a large and luxurious canvas for a series of interior and exterior tweaks.
The Motown 300 starts with a stock 300, with the 3.6-liter Pentastar V-6 (292 hp) mated to Chrysler’s eight-speed automatic transmission. The car is available in four colors — bright white, gloss black, deep cherry red, and a new hue, jazz blue — and sits atop four 20-inch polished aluminum wheels. The gleaming wheels match the grille, with its seven horizontal chrome blades, and other chrome trim pieces on the front and rear fascias, rear-view mirror caps, exterior window trim, and door handles. The front quarter panels are emblazoned with Motown badges, lest anyone forget which edition 300 you’re driving.
A music-themed special edition car would be nothing without a little music, so Chrysler product planners gave the Motown 300 the Beats Audio sound system — complete with 10 speakers and two subwoofers — and included an SD card pre-loaded with 100 popular Motown songs on it. The whole system is controlled, of course, by Chrysler’s Uconnect 8.4-inch touchscreen display.
The Motown 300 goes on sale next spring at a starting price of $33,990 (including destination charges). Chrysler will also launch a new advertising campaign for the Motown 300 featuring — who else? –Motown Records founder Berry Gordy. Motown: the Musical, in the meantime, begins previews at Broadway’s Lunt-Fontanne Theatre on March 11, 2013.
Source: Chrysler
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