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Putin Already Lost His Army To The American Imperialists But He Didn't Know It
The Russian army loves Coca-Cola (but don’t
tell the Kremlin)
Anti-Western sentiment in Russia sometimes extends to American
products, from McDonald’s burgers to Apple computers.
Russian officials also have a propaganda campaign against
Coca-Cola. But it doesn’t seem to be working that well. Russian
soldiers apparently are deeply fond of Coke and are using it as an
unofficial symbol to celebrate the end of their military service.
Thousands of people on the Russian social network Vkontakte
are sharing photos of soldiers holding Coca-Cola cans with the
word “demob,” short for “demobilization.”
It’s unclear if the new “demob” labels are part of a marketing
campaign by Coca-Cola targeting Russian soldiers, or if these
photos are showing self-printed labels.
Many soldiers are also using their own personal profiles to post
photos of themselves with these Coca-Cola cans, both before and
after the Kremlin started an anti Coca-Cola campaign.
The Coca-Cola photos are circulating mostly in Vkontakte military
groups such as “Army,” which has more than 400,000 members, many
of which are young soldiers and reservists.
The American soda company was already under attack from Russian
politicians, which accused Coca-Cola of waging an “unhealthy war”
against Russian people. The American soda company was also accused
of supporting Obama’s sanctions against Russia.
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