An Advertising Industry's Proud Moment

BBH Loses Levi's...Again

Having already lost its U.S. Levi's account to W+K in 2008, BBH and the brand have parted ways across the Atlantic. It ends a 28-year relationship between the two parties, though according to Campaign, their bond is said to have "deteriorated in recent times, as the agency struggled to get its creative ideas through to production."

BBH in fact hasn't done anything really for Levi's since a Levi's Originals campaign in 2008. Still, the agency is being credited for turning one of its founding clients around in the mid-80's with the "Launderette" ad that was set to the tune of Marvin Gaye's "I Heard It Through the Grapevine."

During this advertisement campaign, it brought Marvin's classic back into the UK and US's top 5 again !